Event Details
Date: 24 May 2026 - 27 May 2026

Location name: Seoul, Korea

Location address: COEX, 513, Yeongdong-daero, Gangnam-gu, Seoul 06164, Republic of Korea

Contact: Korea Convention Services

Tel: +82 2- 476 7700



Ebru Zeren, specialist audiologist, Mid and South Essex University Hospitals Group

Seoul proved to be a fantastic host city for this year’s World Congress of Audiology, combining rich cultural heritage with a vibrant and modern atmosphere. From the bustling streets, incredible food and welcoming people to the striking contrast between historic palaces and contemporary skyscrapers, the city provided a memorable backdrop for an international gathering of audiology professionals. Thousands of delegates travelled from across the globe to share ideas, learn from one another and discuss the future of our profession. 


 

A huge amount of credit must go to Jong Woo Chung, Jinsook Kim and the organising committee for delivering such a seamless and enjoyable congress. The event was exceptionally well organised, with a programme that balanced high-quality scientific content with plenty of opportunities for networking and cultural experiences. The warm Korean welcome was evident from the opening reception. Delegates were introduced to Korean culture through traditional performances, music and hospitality, creating a wonderful atmosphere from the very start. One of my favourite memories was seeing local hosts dressed in beautiful hanbok, which gave the evening a real sense of place and made it feel distinctly Korean rather than just another international conference venue. 

 
The scientific programme covered a wide range of topics reflecting the rapid developments taking place across audiology. One of the most thought-provoking sessions for me was the opening discussion on ‘Future perspectives in audiology and AI’. Artificial intelligence featured prominently throughout the congress, with Brent Edwards, Director of the National Acoustic Laboratories (NAL), and many other respected researchers exploring how AI may shape the future of hearing healthcare. Discussions ranged from AI-assisted hearing aid fitting to data-driven approaches for improving patient outcomes, highlighting both the opportunities and challenges facing clinicians in an increasingly technology-driven world. 



I also found the sessions on NAL-NL3 particularly informative. Hearing directly from the researchers involved provided valuable insight into the evidence underpinning the new prescription formula and its potential impact on hearing aid fittings. Another recurring theme was tele-audiology. With NHS waiting lists and service pressures continuing to challenge audiology departments across the UK, presentations on remote assessment and rehabilitation felt especially relevant and offered practical ideas that could potentially be applied within our own services. 

 

Beyond the educational programme, one of the greatest strengths of WCA was the opportunity to connect with colleagues from around the world. Conversations with audiologists from countries including South Africa and Australia highlighted both the similarities and differences in the way hearing healthcare is delivered internationally. These informal discussions were just as valuable as many of the scientific sessions and reinforced the importance of global collaboration within our profession. 

The congress concluded with a particularly special moment as WCA President Jong Woo Chung ceremonially handed the WCA flag to Professor Kevin Munro and Dr Saima Rajasingam, marking the transition to the next World Congress of Audiology in Edinburgh in 2028. As a UK-based audiologist, it was a proud moment to witness the congress beginning its journey towards Edinburgh. Having experienced the success, warmth and hospitality of Seoul, I have no doubt that the British Academy of Audiology will build on this legacy and deliver an outstanding congress in 2028. It was exciting to see the event’s future entrusted to the UK, and I look forward to welcoming colleagues from around the world when the World Congress of Audiology comes home.