The British and Irish Hearing Instrument Manufacturer’s Association (BIHIMA) and Alzheimer’s UK are encouraging people to book regular hearing tests and get hearing concerns checked earlier, as it could significantly lower their chances of developing dementia.  

This comes after a study by researchers at Johns Hopkins University found hearing instrument use was associated with a 32% lower prevalence of dementia. This is supported by the evidence which suggests that up to 40% of dementia cases could be prevented if 12 risk factors could be eliminated, one of which is hearing loss.   

Paul Surridge, BIHIMA Chairman (left) said: The connections between hearing loss and dementia have been on our radar for a long time and in the past have brought together academia and the profession to discuss and debate the subject. We were therefore pleased to see Alzheimer’s Research UK pinpoint hearing loss as a risk factor for dementia  more people are now talking about the links between the two and what they can do to minimise their own level of risk for developing this debilitating cognitive disease.”  

To support people in understanding their own risks, a digital tool launched by Alzheimer’s Research UK called Think Brain Health Check-In encourages people to address factors that could reduce their risk of dementia, including sleep, diet and getting their hearing checked.    

Dr Susan Mitchell, Head of Policy at Alzheimer's Research UK (right), said: “While there’s no sure-fire way to prevent dementia, which is caused by a complex mix of our age, genes, and lifestyle, we know that there are steps we can all take that could reduce our risk. This includes getting our hearing checked. Research has shown that people with unaddressed hearing loss are five times more likely to develop dementia than those without hearing loss.”  

Dr Mitchell continued: “With more data on a larger, international level, the hearing and health industry can make a stronger case for increasing funding into health campaigns, improving access to hearing tests and ensuring the journey to having a hearing instrument fitted is easier and smoother. Research must continue so we can get a firmer grasp on the benefits of hearing aids and their impact on dementia risk.   

“It is essential that any perceived barriers to getting a hearing check are minimised, ensuring that people can access one at every opportunity. Alzheimer’s Research UK believes that integrating a hearing check within the NHS Health Check, freely available for over 40s in England, is one potential way to do this.”  

BIHIMA is making similar calls to healthcare services and believes hearing health should be prioritised just as much as visual health. The industry body is supporting primary care providers and audiologists with a campaign encouraging patients to get their hearing checked sooner  

Find out more about Alzheimer's Research UK’s Think Brain Health Check-in here: