This book is a treasure trove of knowledge and easily implemented actions for the would-be private practice owner or new manager, or a reference guide for existing private clinics. This fourth edition presents the dichotomy faced by audiologists: how to balance the ethics of audiology and best practice with sufficient profitability to continue to provide services to your community.
The book offers a pragmatic approach, with chapters covering everything from the foundations of economics to marketing, basic accounting, practice management systems, ethics, HR and practice management systems. The authors also take the time to look at how a clinic can best put together protocols and procedures to ensure best practice is delivered. The authors also took the time to debunk myths and educate the would-be practice owner on the challenges they would face in their journey, as well as the benefits to having a practice.
It is worth noting that some of the chapters are specific to the US market, looking at insurance billing, legalities etc. However the majority of the discourse is applicable to a variety of market places.
It was also enjoyable to read a text book that understood the consumer of our time and their behaviours. Not only talking about mobile phone use and recent OTC developments, but TikTok too.
Discussion on how to objectively assess hearing aid suppliers based on their portfolio, incidence of repairs and technology was particularly interesting in chapter 19 – as was the focus on the importance of mentoring in successful practice growth.
A highly recommended read to build the foundations of knowledge, or problem solve in the day to day.
