Ida Institute Director Ena Nielsen and Søren Nielsen, President and CEO of Demant.

The Ida Institute, the hearing-care pioneer, has joined Demant, the Denmark-based hearing healthcare group.

As reported in ENT & Audiology News, the Ida Institute began exploring alternative funding models in 2022, after 15 years of funding from the Demant Foundation came to an end. The objective was to secure sustainable capital to keep existing Ida resources accessible and to continue supporting person-centred practices in audiology.

The Ida Institute’s addition to Demant strengthens the abilities of two complementary organisations. Demant has technological expertise, a global presence and proficiency in business systems. The Ida Institute is a global leader in person-centred care, communication and counselling.

“I am truly excited about Ida joining Demant,” said Ida Institute Director Ena Nielsen, who will remain in her role. “This step lets us continue our work in audiology clinics around the world. Working through Demant internationally also increases our reach and ability to create awareness of all the positive effects of implementing person-centred practices.”

Demant also sees the integration as an exciting opportunity. “At Demant, we are concerned about the whole user journey,” said Søren Nielsen, President and CEO of Demant. “We strive every day to deliver first-class hearing technology to people who need it. But we also realise that there is more to a good fitting and successful outcome than technology. Every person with hearing loss is different and we are committed to helping hearing care professionals do the best possible job for their clients and their families, their employees and their businesses. The integration of the Ida Institute will strengthen this focus.”