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Customers are now benefiting from RAYOVAC®’s latest Active Core Plus™ technology, which was unveiled to the European market at this year’s EUHA.

The world leading hearing aid battery manufacturer*, which earlier this year became part of the world’s largest battery business, Energizer Holdings Inc., launched its latest innovation, building on the strong foundation of Active Core Technology.

It means a battery with longer lasting performance**, quality and reliability – giving users an even better experience. Active Core Plus is designed with more sophisticated functionality to meet the demands of modern-day devices. It features breakthrough materials, enhanced manufacturing processes and a new, optimised formulation. Other benefits include greater consistency, a clearer experience and enhanced wireless streaming. It also performs in high and low temperature and humidity environments.

Paula Brinson-Pyke, Director of Marketing at RAYOVAC®, said: “We are delighted to introduce our next generation Active Core Plus™ battery to the European market. 

Active Core Plus™ is our best technology yet and builds on our proud history of innovation and long-lasting performance. It has been rigorously tested to meet and exceed high industry standards and provide even longer lasting power for today’s most demanding devices.

“We would encourage any prospective customers interested in finding out more about Active Core Plus™ to get in touch with the RAYOVAC® team to discuss their needs.”

Active Core Plusis available to RAYOVAC® ProLine™ and Extra customers, enhancing the company’s current offer for hearing professionals. It comes complete with a range of ProLine™ support tools including point of sale displays, bespoke pack branding, printed marketing materials and digital assets.   

*Based on internal company estimates of worldwide market share
**Based on ANSI/IEC tests for sizes 312 and 13




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