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RAYOVAC®, a world leading manufacturer* of hearing aid batteries, has been a trusted partner to the hearing industry for more than 110 years. Dedicated to researching technological advancements, their team of experts works tirelessly to anticipate customer needs, ensuring that Rayovac remains a go-to provider for hearing professionals and consumers alike.

RAYOVAC PROLINE™ is more than just a battery and gives customers access to the PROLINE Excellence Club, a complete business builder programme, designed to support audiology business growth.

Rayovac Proline Advanced Batteries

Hearing aid batteries are a key component of every hearing aid device, but are an often overlooked element of audiology businesses. They can encourage customer loyalty and provide an opportunity to create extra sales.

Through the PROLINE Excellence Club, customers have access to the tools and programmes that are concentrated exclusively on the professional market and help audiologists raise awareness, prompt impulse sales, gain repeat visits and encourage customer loyalty.

Full colour customisation is a hugely popular part of the programme, with customers able to take advantage of adding their logo and contact information to the front of the pack; it’s a great way to boost their brand whilst aligning with the quality and performance expected from the RAYOVAC brand. Other benefits of the PROLINE Excellence club include:

  • powerful and long-lasting battery performance
  • premium, consumer friendly packaging
  • promotional offers
  • merchandising solutions
  • eye-catching point of sale materials and on-line digital assets.

This is all backed up with first class service and support.
Hearing professionals can calculate their battery business potential by using the online benchmarking tool. Visit for more details.

Paula Brinson-Pyke, Director of Marketing at Rayovac, said “At RAYOVAC, we’re committed to adding value and it’s our focus to offer more than just our batteries. The PROLINE Excellence Club is a programme that really does put the customer and their business first.”

*Based on internal company estimates of worldwide market share.

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