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Marketing in an Audiology Practice

10 October 2017 | | ENTA - Audiology - Adult, ENTA - Audiology - Diagnostic, ENTA - Audiology - Paediatric
“This is not, I repeat, not, a marketing textbook.” A strange, if somewhat bemusing opening to a book with the word ‘Marketing’ firmly placed in its title. The author then goes on to explain why it is not a marketing...

Music and hearing aids - the current state of affairs

25 August 2017 | | ENTA - Audiology - Adult
‘Speech sounds great, but music isn’t right’ is a common complaint from hearing aid users across the globe. In this article, Marshall Chasin, one of the most published audiologists on the subject of music and hearing, outlines why patients with...

The use of social media to drive practice growth

8 January 2024 | | ENTA - Audiology - Adult
Cliff Olson is the most successful user of social media in the hearing care industry as of the date of this publication. His videos have been viewed worldwide, and he has more YouTube followers than all the major hearing aid...

KARL STORZ Endoscopic Ear Surgery Set

1 May 2016 | | ENTA - Otology
Marcus Brechtold, Senior Director of Product Management – Oto-Rhino-Laryngology, OMFS, Spine and Neurosurgery at KARL STORZ GMBH & Co. KG, tells EES Guest Editor, Chris Coulson, about the company’s new Endoscopic Ear Surgery Set, developed in collaboration with the International...

In conversation with Professor David Kemp

1 May 2018 | | ENTA - ENT
Ted Killan, Vice-Chair of the British Society of Audiology (BSA), caught up with Professor Kemp to discuss his scientific journey over the past 40 years, and what we can expect from OAEs in the future. Prof David T Kemp. In...

Philosophy and reality of entrepreneurship

1 March 2014 | | ENTA - General
Before you take the time to read this article, be informed that it is indeed hard to be an entrepreneur. It warrants passion, sacrifice, total commitment and willingness to spend day and night (even in your sleep) thinking and working...

Screening for hearing aid fittings – an approach for primary care

14 June 2017 | | ENTA - Audiology - Adult, ENTA - Audiology - Diagnostic
Introduction The communication difficulties related to hearing loss can lead to ‘depression, social withdrawal and problems with employment and access to information sources’ [1]. Furthermore, unmanaged hearing loss is associated with dementia, a poorer quality of life, depression, anxiety and...

Three is not a crowd! Involving family members in audiology appointments

1 July 2015 | | ENTA - Audiology - Adult
Family members currently have minimal involvement in the appointment. Image by Caitlin Grenness. Hearing loss in older adults not only affects the patients themselves, but also their family members. This article outlines the findings of recent research into how family...

Getting to grips with acoustic trauma

1 July 2016 | | ENTA - Audiology - Adult, ENTA - Audiology - Diagnostic
Our understanding of hearing loss caused by noise exposure to those in the armed forces is growing in interest and understanding. Research at a cellular level is essential to increase our understanding so that we can better diagnose, manage and...

The importance of hearing aid validation in infants with hearing loss

31 October 2018 | | ENTA - Audiology - Paediatric
Hearing aid validation requires that speech discrimination be measured, yet there are no validated methods of measuring speech discrimination in infants and toddlers. Prof Uhler describes two related approaches that are showing promise. Speech discrimination is the gold standard for...

VARTA Showcases Comprehensive, Sustainable Battery Range at EUHA 2025

7 November 2025 | Company Profiles, Awards, Conferences & Anniversaries
VARTA AG presented its comprehensive range of energy solutions for the medical hearing sector at EUHA 2025 last week, the world’s largest trade event for the hearing aid industry. Operating under the motto "Empower Your Hearing", the company showcased its...

BLA Position Statement - Interview with Mark Watson

1 October 2019
Author and interviewer: Stefan Linton, ENT Registrar, Manchester Royal Infirmary. We caught up with Mark Watson, President of the British Laryngology Association, to find out his thoughts on the BLA’s position statement on the use of Gardasil vaccination in the...